XYZ Lab

XYZ Lab publishes daily, actionable tutorials that simplify digital marketing for business owners and practitioners. The channel is run by Sotirios, who draws on over 15 years of experience at major global agencies like HAVAS and Essence across London, Dubai, and Singapore.

The content focuses on solving specific, everyday marketing problems with to-the-point advice. With a library of over 640 videos, the channel has accumulated more than 1.1 million total views from an audience of 8,000 subscribers seeking practical strategies.